Banana Orange Juice
Health and Wellness
May 29, 2007
Just how confusing are our labels? In a recent SupermarketGuru.com Consumer Panel Survey, we found that over 66 percent of shoppers are reading food labels completely. However, less than 25 percent of those shoppers actually question what the claims mean. Each issue, we will dissect just what the claims really mean on the product's package. This month: Banana Orange Juice.
100% FLORIDA ORANGES
Products displaying this claim cannot contain orange juice from anywhere except Florida. Beverages that purport to contain juice (fruit or vegetable juice) must declare the % of juice. Included are beverages that purport to contain juice by way of label statements, by pictures of fruits or vegetables on the label, or by taste and appearance causing the consumer to expect juice in the beverage.
This includes non-carbonated and carbonated beverages, full-strength (100%) juices, concentrated juices, diluted juices, and beverages that purport to contain juice but contain no juice.
RICH IN FIBER
High or Rich means the food contains 20% or more of the daily need for a specific nutrient.
RICH IN POTASSIUM
High-potassium: 700 mg or more per serving
Good source of potassium: 350 mg to 665 mg per serving
More or added potassium: at least 350 mg more per serving than reference food
VITAMIN C AND CALCIUM ADDED
Although packaged beverages are excellent carriers to supply Vitamin C and calcium, the Vitamin C activity deteriorates in the package during storage and after the package is opened and is awaiting complete consumption. Manufacturers add vitamin C and calcium to enhance the nutritional punch of their juice.
High-calcium: 200 mg or more per serving
Good source of calcium: 100 mg to 190 mg per serving
More or added calcium: at least 100 mg more per serving than reference food
MADE FROM CONCENTRATE
Juices made from concentrate must be labeled with terms such as "from concentrate," or "reconstituted" as part of the name wherever it appears on the label. An exception is that, in the ingredient statement, the juice is declared as "concentrated ____ juice and water" or "water and concentrated ____ juice," as appropriate.
Fair Trade ensures that farmers receive a fair price for their top-quality fruit, and that farm workers have good working conditions and receive fair wages. Without Fair Trade, fruit farmers often receive only a few cents a pound for their crop, far below the cost of production. For example, in Ecuador the cost of basic necessities for a family of four is $9.60 a day, but on non-Fair Trade farms, workers may earn as little as $3 a day. These disparities have lead to the widespread need for children to join their parents in the field to supplement the family income.
Fair Trade farmers receive a price for their crop that is designed to cover the costs of environmentally sustainable production and provide a decent standard of living for their families. This fair price allows small family farmers to stay on their land, put food on the table, and keep their kids in school.
By setting a floor price and production standards criteria, plantation owners can offer higher wages and improve working conditions. Fair Trade farms are thoroughly inspected at least once a year to ensure that these standards are met.
In addition to the fair price, small farmer cooperatives and plantation worker organizations receive a premium to use for social and environmental development including education, healthcare and crop diversification.