Globe Guard and Salazar Packaging
March 27, 2011
How have you been able to merge commerce with sustainable business practices?
Our business is all about cost saving sustainable business practices as we help other businesses to deliver a greener package to their customers, usually at a lower cost. The simple basics of reduce, recycle and reuse are no longer enough, and we specialize in helping companies look for waste throughout their entire packaging process and life cycle. This begins long before they ship out the packaging product being used and long after their customers receive it. With a different, “outsider’s” perspective we also help them to see additional green opportunities including labeling, case closure and even pallet unitization. New, better and lower cost sustainable packaging products are being created almost daily, so it is not unfair to say that if you’re are doing the same thing, the same way, with the same packaging products as you did two years ago, you are most likely environmentally out of date and wasting money in the process.
How is your business unique from others that make "green" packaging?
What makes our business different is the tremendous amount of packaging experience we bring to our clients and the unique variety of paper and plastic based solutions we offer. My partner/wife and I alone have over fifty years of combined experience that includes a wide variety of industries, applications and materials. This enables us to review a packaging application with an unbiased perspective, so we are able to recommend the best solution for the customer, not just what we may have available to sell. As an example, our Globe Guard® product line (and web store) includes a variety of product solutions so a customer can choose the best one for their specific needs. If they are not sure, a helpful and knowledgeable person is standing by and eager to help them review their options. We work to help our customers and clients make well-informed packaging decisions.
What is "eco-consistency" and why is it important to your business?
Eco-consistency is making sure your packaging and product are communicating identical green stories. This is critical for any business making a green product or selling into the green market. In light of the wide spread green washing the green market is witnessing, they understandably tend to be skeptical. They look for inconsistencies in our green messages and will not hesitate to point them out to us, or potentially more damaging, to others. Thanks to the internet and the number of green consumer and business blogs, the green focused buyer quickly and enthusiastically communicates with other like minded people. Whatever we do, good or bad, can quickly become worldwide news.
Why is green packaging important to the food industry?
Green packaging should be especially important to the food industry because so much of what it does is about trust. A food company that lacks consistency in quality or credibility in terms of sustainability is sure to have a tough time in the years ahead. That is why you see so many companies buying smaller, and greener companies because at times it seems more efficient to buy a positive environmental or social reputation than to create and maintain one. Our recommended strategy is fairly simple and that is if you do the basics well in the areas of environmental and social responsibility and you communicate honestly and openly, you shouldn’t have to gain green market share through acquisitions.
What can retailers learn from your success?
Most importantly – what we are promoting is indeed important to consumers. If shoppers are buying more food products online it is because they may not have a large specialty “green” retailer nearby, and they are unable to find what they want locally. Expanding the natural or organic section of your store is a step in the right direction but rarely do you see those products being promoted or on sale. In some cases, the products are on the shelf but the buyers don’t even think about looking for them at a particular retailer. Shoppers, especially in their 20s and 30s, want natural, organic and green products and will buy them where they find value and have confidence in the retailer as well as manufacturer.
In upcoming issues, we will continue to feature interviews with companies that are taking innovative steps toward the creation of sustainable products and services. If you are interested in telling us more about what your company is doing please contact Allison Bloom at email@example.com.